What Do People Want to Read About

I have always found it interesting how vastly people'southward reading preferences differ. Personally, I enjoy a proficient fiction book—ane of those easy-to-lose-yourself-in quick reads that typically involves a love story, some drama, and (near) always a happy ending. But I know many people who prefer something nonfiction—historical, business-related, or autobiographical—over my piece of cake and enjoyable "beach reads."

This got me thinking… when it comes to blog posts, what kinds of manufactures practise people prefer? Practise they like to read about real-life examples that they can so utilize to their own organization? Strategies they can implement in their business concern? Trending news and events pieces?

I decided to take a look at the fifty most-read web log posts for Nectafy and six of our clients, which means I combed through a total of 350 different articles. I took annotation of the categories each one cruel into in order to determine the most popular topics readers gravitate toward.

And so if content planning has you stumped, take a look at this spread-out list for some writing inspiration.

In order of popularity, I bring you:

22 Web log Post Topics People Really Desire To Read Most

Note: Many articles savage into more than than 1 category, which is reflected in the numbers below.

#i, #ii, & #three: Strategy, 82 Manufactures

It probably shouldn't come as a surprise that strategy is the most pop blog category of the hundreds of articles I analyzed—it is necessary for success after all. But, being and so broad, I wanted to know exactly what kind of strategies readers are interested in. Take a wait:

Business Strategy (49)

Full general tips and best practices for achieving personal business goals is the theme amid the 49 articles that roughshod into this subcategory.

Example article titles:

• 6 Golden Rules For Ameliorate Fourth dimension Management, Nectafy
• 4 Ways To Run An Effective Strategy Review Coming together, ClearPoint Strategy

Strategy Resources (20)

These articles discuss very specific resources that aid organizations with overall business strategies.

Example article title:

• 6 Reasons You Need A Management Dashboard, ClearPoint Strategy

Key Performance Indicators (13)

A primal operation indicator (KPI) is a measure that helps you determine how a specific role or section in your arrangement is performing. Choosing the right KPIs to measure performance within your company is disquisitional, which is why many people find value in this topic.

Example commodity titles:

• eighteen Cardinal Performance Indicator Examples Divers, ClearPoint Strategy
• 29 Content Marketing KPIs You Should Be Tracking Already, Nectafy

#4 & #5: Technology, sixty Manufactures

With smartphone usage expected to reach 6.1 billion users by 2022 and more than 65% of Americans owning at to the lowest degree ii digital devices, it's no wonder that engineering came in as the second-most popular blog post topic. Here are the acme two tech categories readers were the most responsive to:

Technology Resource (44)

When it comes to technology, readers desire to know what devices they need to make their business grow.

Example article title:

• What's In Your Camera Bag? The Live Streaming Equipment You'll Want & Need, Stretch Cyberspace

Wireless Technology (16)

How many of you are reading this right now from a device that'southward continued to the internet via a wired cable? Didn't retrieve so. With wireless technology at present the norm, readers are interested in learning nigh where this sector is headed next.

Example commodity title:

• 5 Types Of Wireless Technology For The IoT, Link Labs

#six, #vii, #eight, & #nine: Direction, 47 Articles

Whether information technology comes to managing employees at piece of work or our kids at dwelling house, it's probably condom to say that we've all likely Googled management advice at one fourth dimension or some other. Coming in equally the third-nearly popular blog topic, here's a await at what exactly readers are fatigued to when it comes to management:

Strategy Direction (16)

Defined as "the continuous planning, monitoring, analysis, and assessment of all that is necessary for an organization to meet its goals and objectives," strategy direction clocked in equally the most popular management topic.

Example commodity championship:

• What Is Strategic Functioning Management & Why Should I Care?, ClearPoint Strategy

Team Management (14)

If y'all want your arrangement to grow and prosper, it all starts with how you manage your employees.

Case commodity titles:

• How To Motivate Multi-Generational Teams, Genesis HR Solutions

• three Critical CISO Roles & Responsibilities, BitSight

Risk Direction (eleven)

Risk management is the practise of identifying potential risks in advance and is crucial to any company's framework.

Example article title:

• What Is Information Hazard Management?, BitSight

Direction Reporting (6)

You know y'all need a arrangement for reporting, but which is the best? The 6 articles in this subcategory discuss a variety of ways organizations can keep their reporting in check.

Example article championship:

• A Comprehensive Management Study Case For Business Leaders, ClearPoint Strategy

#x & #xi: Human Resource, 39 Articles

I retrieve it'southward safe to say that Nectafy wouldn't be where it is today without the dedication and knowledge of our fantastic office manager/HR guru, Marisa. Merely what practise yous practice if you don't accept a Marisa on staff or you simply don't know the answer to an HR-related question that arises? Y'all plow to the net.

Policies & Practices (34)

These blog posts were the most popular subcategory of HR manufactures and resonate with readers who never want to second-approximate what the correct office procedures are again.

Example article title:

• Groundwork Checks – Should Nosotros Or Shouldn't We?, Genesis HR Solutions

Employee Benefits (v)

Should companies offer employees casual Fridays or a flexible vacation policy? These are the kinds of topics covered in the employee benefit blog posts that I analyzed.

Example article title:

• Who Is A Full Fourth dimension Employee And What Are They Eligible For?, Genesis Hour Solutions

#12, #13, & #fourteen: Marketing, 38 Articles

Information technology was the majority of our Nectafy web log posts that fell into this category, merely what kind of marketing articles practice our readers prefer? If yous work at an agency yourself, y'all'll definitely want to run across how this category breaks downward.

Entering Marketing (24)

From ways to create relevant and valuable content for your target audience to tips and strategies for using inbound to effectively grow your company, this subcategory was the most popular among our readers (which makes sense—we are an inbound marketing bureau after all).

Example commodity titles:

• A 19,000-Word, Stride-By-Stride Inbound Marketing Program, Nectafy
• How To Bear A Brainstorming Session For Content Marketing Commodity Ideas, Nectafy

Update: As of 2018, we are no longer an inbound marketing agency. Here's why.

HubSpot (x)

It's no cloak-and-dagger that we're HubSpot users effectually here, and nosotros often accept a lot to say near the inbound marketing software. As it turns out, our readers are quite interested in our opinions!

Case article title:

• What Is HubSpot, & What Is It Not? An Unbiased Explanation, Nectafy

Full general Marketing (iv)

Yous don't have to be a marketing agency to write about marketing. Some of our clients saw success by talking almost general marketing practices and strategies specific to their industry.

Example article title:

• Export Marketing Strategies: To Adapt Or Not To Conform?, Shipping Solutions

#15: Industry Terms Defined, 28 Articles

Nosotros all have them—words and phrases nosotros spit out regularly without even considering that they might be meaningless to outsiders. So if you desire those outside your company or manufacture to understand what exactly yous hateful past your usually used jargon, you lot should define it for them.

Example article titles:

• What Is A KPI Report, & How Do I Create One?, ClearPoint Strategy
• What Is A PEO?, Genesis Hr Solutions

#16 & #17: Security, 40 Articles

No visitor ever wants to fall prey to danger or threat. Hither are the top two subcategories that have readers' interests piqued when it comes to security:

Cybersecurity (33)

With just about everything at present living on computers or other electronic devices, ensuring our cyberinfrastructure remains protected from unauthorized access and threats has get a main business for businesses (and readers) over the past few years.

Example article title:

• 9 Critical Responsibilities Of The Cybersecurity Manager, BitSight

Data Breaches (7)

More and more frequently, companies are falling victim to information breaches—an event during which sensitive and personal data is viewed, stolen, or used by an unauthorized party. Organizations and consumers alike are becoming concerned and resorting to web log manufactures to acquire nearly compromised information and how to stay protected.

Example article title:

• Security Breaches In Healthcare: How These vii Recent Cases Happened, BitSight

#18: Statistics & Information, 27 Articles

Writing blog posts that include fascinating statistics and bite-sized pieces of data that the average reader tin can understand is a keen way to get backlinks from other companies and blogs. Take the Link Labs article example below on Internet of Things (IoT) statistics—it has been linked to more 25 times!

Instance article titles:

• thirteen Mind-Boggling Internet Of Things Statistics, Link Labs
• iii Important Church Attendance Statistics & What They Hateful For The Modern Church, Stretch Internet

#19: Comparisons, 25 Articles

Nike or Adidas? Target or Walmart? As consumers, we ever want to know what the best choice is, and manufactures that compare two alternatives are bound to grasp your readers' attention.

Example article titles:

• WiFi Vs. Cellular: Differences & Uses For M2M Applications, Link Labs

• HubSpot Vs. Google Analytics: Which Wins For Reporting?, Nectafy

#20: News & Events, 24 Articles

Whether information technology's news pertaining to your system or whatever other kind of news that is relevant to your manufacture, blogging well-nigh recent news and upcoming events is a great mode to engage your audience.

Instance article titles:

• Target And Neiman Marcus Are Not Alone: Malware Abounds In The Retail Sector, BitSight
• Genesis HR Solutions Partners With Blue Cantankerous Blueish Shield Of MA, Genesis HR Solutions

#21: Thought Leader Lists, 14 Manufactures

In that location is a lot of value in finding and sharing awesome content, whether information technology's your own or someone else'south. And it turns out, regardless of your industry, readers savor learning about other thought leaders in your infinite. So the next fourth dimension you lot're stuck on content, point your audience toward other keen blogs, resource, and/or social accounts, and they'll go on to encounter your blog equally a valuable resource.

Example article titles:

• iv Acme-Notch Leadership Books Pastors Are Reading Today, Stretch Internet
• Treat Your Ears To 19 Of The All-time Marketing Podcasts, Nectafy

#22: Utilize Case Examples, 9 Articles

They say children larn past example correct? Well, so practice nosotros. Blogging almost existent-life situations that readers can benefit from learning about rounds out our list of the top article categories people are interested in.

Example article titles:

• IoT Agriculture Use Cases & Apps To Constitute Seeds For Your Ideas, Link Labs
• Video Streaming At Northeastern, Stretch Internet

What did we miss?

I'd love to know what content resonates the about with your audience! Does it fall into any of the above categories, or is it an entirely new topic? Tweet us @nectafy or let me know in the comments below!

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Source: https://www.nectafy.com/blog/22-blog-post-topics

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